Two kinds of media coverage strengthen your petition — stories written about you, and articles written by you. Here's how to get them right.
See how it works ↓Pieces where a journalist puts the spotlight on you and your work — not just your industry.
You're asked about your own projects, achievements, and areas of expertise, drawing on real examples from your career.
A piece about your company or project that devotes real space to you personally — and quotes you directly.
A general-audience outlet with broad topics and wide reach. Look for monthly viewership in the millions — a little lower is fine in smaller countries.
A specialist outlet for your exact field, with in-depth industry coverage aimed at professionals. Audience size doesn't matter here — it can be small.
The middle ground: a business- or tech-focused outlet for a broad professional audience (no sports or culture), with solid reach — hundreds of thousands to millions of readers.
Pieces you author yourself — showing your expertise through your own published work.
A peer-reviewed academic paper in your area of expertise.
An expert column or professional article.
A peer-reviewed journal in your field or a related one. Tier‑2 (peer review, staged editorial policy, Google Scholar indexing) is visa-acceptable and faster. Tier‑1 (impact factor, Scopus / Web of Science) builds the most prestige, but is highly selective and can take months.
A specialist outlet for your exact field, with in-depth industry coverage. Audience size doesn't matter — it can be small.
A business- or tech-focused outlet for a broad professional audience, with solid reach — hundreds of thousands to millions of readers.
Two ways to run your PR — fully managed by us, or led by you with our support.
We run the whole process end to end — coordinating the PR team, keeping things organized, tracking deadlines, swapping outlets if needed, handling translations, and checking quality. One simple, one-stop-shop experience.
That includes
Please run all topics, texts, and outlet choices by us first. Here's how we support you along the way.
We take care of
Stays on your side
Plan ahead for high-quality professional photographs. This really matters — strong visuals make your coverage look polished and credible. You'll need 1–2 horizontal photos per article, ideally not reused elsewhere and matching the timing of each piece.